Our first TradesTalking podcast of 2020 is out now on iTunes, Spotfiy, Podbean and Google Podcasts.
In this episode we talk to Grant from Shake and Speare about digital marketing for the trades, as well as James from Depher – the charity organisation that provides free heating and plumbing services to those in need. Do get in touch with James if you can donate (money, time or materials) to his extremely worthy cause.
Grant gives his top tips on websites for the trades (ahead of a workshop on this very topic at next week’s Toolfair event in London). As promised in the chat, here are three websites that Grant says are good examples that fellow tradespeople could follow:
- https://mpplumbingservices.com – this page is an excellent example of how the face of your company is key to building customer trust. Great series of photos of the tradesperson in action. Plus prices on the site let customers know that they can afford the service they require.
- http://www.manchester-electrician.co.uk/ – the opportunities to get in touch easily with the company makes it simple for the customer. You can request surveys and quotes with a short, simple process. Very mobile-friendly, too.
- https://demolitionmanbristol.co.uk/ – this is a great example of a simple structure with clearly defined pages for each service that they offer, tagged up for their core location which is great for local SEO (search engine optimisation / making your site attractive to Google).
We also talk a little bit about the Williams & Co Tool Angel initiative – do check out this story for more info.